Why Is Now The Right Time To Release A New Album?
Offset: “I felt like I was supposed to drop last year, and it would’ve been the wrong time. It would’ve been overlooked, and the music wasn’t there yet. So I did it. I’m glad I held back to make sure that the sound of the music was good and also the story could match what I’m trying to do. It was hard too, though, because like you saying, that cycle going, you watching other people go, you watching new people come every day. Then it’s like, “Am I getting… I need to drop.” At one point I was like, “Man, I need just drop. I need to drop, I need to…” Honestly, bro, I’ve never felt good about an album because I always was nervous, or thank you so much into like, damn, what if this ain’t the song? We put the wrong song. But this one, I’m confident, bro. I feel good, man. I feel like I did, I know I challenged myself. I know I took it to the next level for me, as an individual, not about everybody else, but me as an individual, bro, as an artist, challenging myself to do different things. I salute myself because I was stubborn for a long time.”
What’s The Mission For His New Album and Working with New Producers?
Offset: “I want to grow, and I’m cool to grow, and I accept the growth. I just feel like every year, every time you should always be growing. My whole mission for this album was, was to not get caught up in “I’m that guy.” I feel like sometimes when you get caught up in that, you create the same thing because you’re comfortable in that element. Then in this day and age, people are pointing that s**t out now. Like, “Oh, this sounds the same. This sounds the same.” I feel like a lot of people talk down on the A&R like you don’t need them. But they bring you another element that you wouldn’t have thought of or they might tell you to work with these producers instead of working with the old producers. The only two producers I worked with who were on this album that’s previous was Metro and South Side. The rest like Vinylz, and Boy Wonder, and even Taste the Money, I had not really had no product out with these guys.”
Tell Us About Your Late Bandmate and Cousin, Takeoff, and the Legacy of Migos.
Offset: “Take had that… he just had good character. He was a good person at heart, away from none of this jewelry, music, and fame, which was never a part of his agenda. He just was like, “I make music with people that love my music and I love everybody.” He’s a loving person, man. It was just a tragedy my boy had to go like that, man. But I’m pushing for him too. Legacy, the group thing is it can’t be a group because our main member is missing. That’s what people don’t… It’s not nothing against us, it’s just like for us, we just can’t continue that way. But even on my own journey, I still feel his presence and his energy like, bro, “We got to go hard. We got to win. We got to win. This ain’t the end of it. We got to win.”So that’s another thing that pushed me through is my boy, Take, man. I know he always would want, even when we dropped our solo album. He didn’t care that he didn’t care about the numbers, nothing. He like, “Bro, y’all’s s**t hard.” He’s just very supportive in that. I just keep that in the back of my mind and just keep pushing. Just keep pushing.”
What Would You Tell Your Younger Self?
Offset: “I would tell myself to pay attention more and not to move so fast. When you first get on, it’s like, oh, show, show, show, show. You’re not really figuring out a strategy for what your long-term is. So I would prepare myself for the long term instead of in the moment. I was always in the moment, in the moment, in the moment, in the moment, but never wanted to be an in-the-moment artist. If you look at all the greats, the longevity is always reinventions. It’s always working outside of the box of what you usually do. My younger self, I would say slow down and pay attention. Learn the game. Learn yourself. Learn yourself first. Understand who you are as a person. Because that’s what helped me also with this album, understanding who I am as a person. I was having downtime. Music is up and down, not putting product out for a long time.”
How Do You Approach This Chapter of Your Career Like a New Artist?
Offset: “Everybody wants to go big, macho man. But I want to be able to just build my sh*t. I’m not afraid to jump it. I’m jumping into it like a new artist. I feel like if I do that, it’ll help me learn more and then I will see the bumps instead of having a big head. “Well, I’m Offset. I come from the biggest rap group, or I got the number one song, I got solo songs. They went crazy.” Instead of getting into that bag, which I was maybe two years ago, it’s like, nah, bro, slow down. Show these people that you can do this. Build a show where people love Offset.”
What’s the Importance of Family and How Do They Keep You Inspired?
Offset: “So that has kept my head on my shoulders… being home with my family is also another reminder of why I do things. Then them being able to be close to me and to hold me tight because I needed family for a long time, man. People think everything is peaches and cream with an artist. You go through mental things, you go through things with your family, you go through confidence things, you go through creative block. I had a creative block for a minute, and then in the summer, I had all my kids around and that helped me be able to get back into, “Yo,” because my son was like, “Dad, I want to hear some new songs.” It was like, “Dang, okay.” It was like they giving me more life when I felt like I was draining. It just gave me, hearing my boys be like, “Dad, man, we want you hear your new music. When your new album going to drop? You need to come on.” It just sparked the juice. Okay, let’s get back into the grind mode. Let’s get back into it.”
Listen to Offset’s “SET IT OFF” album