MUBUTV is taking music business education out of the classroom

MUBUTV (Music Business Television) is a new online music business channel, featuring news, original programming, and interviews with leading experts in the music industry. Its mission is to educate, empower, and engage musicians and industry professionals of the twenty-first century. On February 28, 2023, they relaunched their brand, returning after a long hiatus due to setbacks from the global pandemic.

The channel is back with a whole new programming lineup including all-new episodes of its flagship show, “MUBUTV: Insider Video Series,” as well as the introduction of several new programs including a How-To instructional series for artists, weekly music business news segments, YouTube live streaming events, as well as the debut of the “MUBUTV: Insider Podcast.”

Building a Successful Career in Music: What You Need to Know in 2023

MUBUTV’s new Insider Podcast takes an in-depth look and deep dive into the many challenges and nuances of what it takes to build a viable and sustainable career in today’s new music business. Featuring conversations with some of the biggest names in the business including veteran record producer Mike Clink [Guns N’ Roses], leading independent artist and author Ari Herstand, legendary A&R Executive John Kalodner [AC/DC, Aerosmith, Cher], Marketing expert Amber Horsburgh, and veteran radio personality Nic Harcourt [KCRW ‘Morning Becomes Eclectic’] among others. The podcast is hosted by Ritch Esra and Eric Knight, co-founders of the platform.

“We realized that so many of the systems that were in place to support the launch and breaking of new artists no longer exist anymore”, says Esra. “Now it’s the artist’s responsibility, and remember we no longer live in an era where there is just one path towards success,” exclaims Knight.

All You Need To Know About The Music Business in 2023 with Don Passman

The debut episode of the podcast features the world-renowned music attorney and author who literally wrote the bible for the music industry, “All You Need To Know About The Music Business,” Don Passman. The premiere of the MUBUTV: Insider Podcast aired on Tuesday, February 28, 2023, with new episodes to follow every Tuesday thereafter.

How Red Bull Records A&R Gives Your Music Career Wings

With the new episodes of the MUBUTV: Insider Video Series, the viewer gets a masterclass each week on a different aspect of what it takes to develop, launch and break an artist in today’s music industry. We get up close and personal with many of today’s leading music executives who are on the front lines of; A&R, Music Publishing, Artist Management, Touring, Marketing, Publicity and International markets. New episodes include conversations with leading music executives such as Kenny “Tick” Salcido (SR of VP/Head of A&R Red Bull Records), Sas Metcalfe (President, Global Creative Kobalt Music), Gary Spivack (Executive Sr. VP/Talent Curation, Danny Wimmer Presents).

An A&R Legends Cautionary Tale with John Kalodner

In addition, viewers will get a treasure trove of previously unreleased content from the ‘Insider Series’ including interviews with veteran record producer Howard Benson (Kelly Clarkson, Santana, Motorhead), head of music for NBC Universal Alicen Catron Schneider, festival promoter Kevin Lyman (Vans Warped Tour), artist manager Andy Gould (Rob Zombie, Pantera), and hit songwriter Shelly Peiken (Christina Aguilera, Meredith Brooks) among others.

MUBUTV – Ritch Esra and Eric Knight – Insider Podcast

The series also has an international focus with leading experts from around the globe including Australian concert promoter Michael Chugg (Chugg Entertainment), UK artist manager Andy Farrow (Opeth, Devin Townshend, Paradise Lost), Canadian Music Week founder Neil Dixon, and George Ergatoudis formerly of BBC Radio and now head of Apple Music UK and many others.

The MUBUTV: Insider Series premiered on Wednesday, March 1, 2023, at 10 AM EST, with new episodes released each week on Wednesdays at 10 AM EST.

Ritch Esra and Eric Knight

“MUBUTV is for artists that are committed to learning what it takes to put their music to work. We have always felt that our mission at MUBUTV is to educate, empower, and engage the artists’ music careers.”

The principles behind MUBUTV are Ritch Esra and Eric Knight. Esra, the founder of ‘The Music Business Registry’ has an extensive background in music business education (UCLA, Musicians Institute) and was a former A&R Executive at Arista Records. Knight is a recording artist with the rock act Disciples of Babylon and the founder of the artist management company, Persistent Management, based in Los Angeles.

Ritch Esra and Eric Knight

“There’s been a revolution over the last decade in the music business. In today’s landscape, the major labels no longer develop artists from the ground up. Today, labels are amplifiers,” says Esra. Knight concurs and adds, “In today’s music industry, the artist has more power to reach their audience than at any other time in the history of the music business.”