Jay Sean (@jaysean) is a British-born international superstar and cultural icon. Not too long ago, he released a new single that promises to be a game-changer in the music industry, “Piche Piche,” with Jai Dhir (@jaidhir). The song is the second single from Sean’s highly anticipated album, “Last Call,” slated for release later this year via 3AM Entertainment (Jay’s record label under Virgin Records).
Jay Sean & JAI DHIR – “Piche Piche” Lyric Video
“‘Piche Piche’ is a song like no other. We organically blended so many different genres into a record that sounds truly unique. It gives the feel of ‘90s/2000s R&B, while featuring a Hindi rap verse and Punjabi hook, all riding over a drill beat. I have been so lucky to work with a supremely gifted team on this album. I wrote part of the track in Mumbai with Jai Dhir, who is incredibly talented. Initial production was done in India by Riz and Soham, and then was completed in LA by Sean Cooke. Writing with one of my favorite R&B artists, Eric Bellinger, was very special and I know the result is a single that people are going to love.” – Jay Sean explained
“Piche Piche” showcases Jay Sean’s signature style, seamlessly blending Punjabi, Hindi, and English vocals into one captivating record. The song is an R&B song that only Jay could deliver. It is a classic, flirty track co-written by Eric Bellinger, and co-produced by Sean Cook, the mastermind behind Shaboozey’s global hit “A Bar Song.”
Jay Sean – “Heartless” single
“Piche Piche” follows the release of “Heartless,” the album’s first single featuring the up-and-coming Punjabi hitmaker Ikky. Additional singles and a full album featuring several other South Asian artists will follow.
Jay Sean
Jay Sean is on tour in the UK, performing to sold-out crowds in London, Manchester, Birmingham, and Glasgow. His return to the stage has been met with a prodigious response from fans, underscoring the hype around the ascension of South Asian artists and music in the global music scene.
Jay’s career has spanned nearly 20 years. In addition to being the first Indian artist and the first South Asian artist in history to achieve a Number One on Billboard’s charts, he is also the first Indian artist and South Asian artist to land a Number One Latin single on Billboard; the first Indian artist and South Asian artist to perform on Top of the Pops; and the first British Asian artist to have simultaneous Top 10 Billboard singles in the U.S.
3AM Entertainment
3AM Entertainment was founded by Jay Sean, producer/executive Jeremy Skaller, and Partner at Range Media Partners, Jared Cotter. The label was created to support artists from the South Asian diaspora on their journey to becoming global stars. Along with Virgin Music Group, Range Media Partners has partnered with 3AM Entertainment, joining them to change the mainstream music landscape and create more opportunity and representation for South Asian artists in the music industry and popular culture, regardless of their genre.
Jay Sean & JAI DHIR – “Piche Piche” single
We recommend adding Jay Sean & JAI DHIR’s “Piche Piche” single to your favorite Indian Pop/R&B playlist. Let us know how you feel in the comment section below. Mel Blanc’s famous catchphrase, That’s All Folks! Thanks for reading another great article on Bong Mines Entertainment – the hot spot for new music and positive entertainment news. Always remember that (P) Positive, (E) Energy, (A) Always, (C) Creates, (E) Elevation (P.E.A.C.E). Contact us on social media via Twitter, YouTube, Instagram, or Facebook, and let us know what’s going on. Also, don’t forget to support our merchandise and become a Patron of Bong Mines Entertainment. Disclaimer: This post contains Apple Music affiliate links. We may earn an affiliate commission when you buy through links on our site. That little compensation will be used towards keeping this website up and running.