Vevo, the world’s leading music video network, announced the release of J Balvin’s Official Live Performance of his “Ganster” single, featured on his new album, “Rayo.”
J Balvin – “Ganster” (Official Live Performance)
J Balvin closely collaborated with Vevo’s team to create a fully bespoke set to showcase his talents within the deep cultural and architectural history of Mexico City. Shot in El Centro, the oldest part of the city, “Ganster” sees Balvin clad in all black serenading viewers in a dimly lit space reminiscent of an underground Bat Cave. Entering through a doorway bathed in bright yellow light, he weaves between red-tinted columns that guard the structure’s walls built from locally sourced volcanic stone.
“We’re thrilled to partner with J Balvin for this very special performance of Ganster,” in celebration of his new album, Rayo,” says JP Evangelista, SVP Content, Programming, and Marketing. “We’ve had the privilege of amplifying Balvin’s creative vision for nearly a decade and are so excited to further our collaboration by blending his culture-defining sound with the rich cultural and architectural history of Mexico City. By shooting this video in El Centro, we were able to capture the juxtaposition between the old and the new: the oldest part of the city, and the sound of J Balvin’s new music.”
J Balvin – “Ganster” (Official Visualizer)
J Balvin is a highly decorated global superstar and entrepreneur with wins across Billboard Music Awards, American Music Awards, Latin GRAMMY, and many others. Originally hailing from Medellín, Colombia, the illustrious reggaeton superstar is one of the best-selling Latin music artists with sales of more than 35 million records worldwide. He has steadfastly broken cultural barriers to become the leading artist in YouTube’s Billion View Club with 15 video clips reaching over 1 billion views. He currently sits in the Top 10 of the most globally streamed artists, developing legions of fans worldwide.
With passions spanning music, fashion, art, and mental health, Balvin continues to lead the charge for representation across industries. With his commitment to inspiring and uplifting the next generation, J Balvin launched his philanthropic initiative, Vibra En Alta, a private foundation that educates and empowers individuals by providing them with the tools they need to be the best version of themselves. With his finger on the pulse of the worlds of entertainment, fashion, digital culture, and beyond, Balvin has time and again proven to be an unstoppable force and inspiration to emerging artists, entrepreneurs, and the Latin community.
J Balvin – “Fantasías” (Official Live Performance)
Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Vevo and J Balvin have a long history of working together. In 2015, he performed “Sola,” “Ginza,” “6AM,” “Sin Compromiso,” “Yo Te Lo Dije,” and “Ay Vamos” for Live in the Year at Vevo. In 2020, he released Official Live Performances of “Azul,” “Negro,” “Rojo,” and “Amarillo.” 2022 saw the release of his Official Live Performances of “Ganas de Verte,” “Suerte,” “Que Locura,” and “Fantasías.”
Official Live Performances are the flagship original content for Vevo, working with the biggest names in music – they are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Specifically tailored creatives meant to fit the vision of each artist chosen, these performances connect artists with their global audience of fans adding to their visual library.
J Balvin – “Rayo” album
We recommend adding J Balvin’s “Ganster” single to your favorite Pop Latino playlist. We would love to hear your thoughts! Please comment below and let us know how this song made you feel. Remember, your feedback helps us bring you more of the music you love. As always, thanks for reading another great article on Bong Mines Entertainment. We’re your go-to source for new music and positive entertainment news. Remember, (P)ositive (E)nergy (A)lways (C)reates (E)levation—P.E.A.C.E.
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